I recently discovered Human Factor International’s YouTube page, which has a number of very interesting and informative pieces on engaging web design, design for emerging markets, and the future of UX. Given a number of recent discussions I have had about the need for technical communicators, UX practitioners, and e-learning experts to insist on the professional status of their work (and not merely its trade status), I thought it would be worth it (pardon the pun!) to point out one video in particular:
Here, in an engaging format, is a clear-cut argument for the value-add of information design and user centered design professionals to a business in the common language of industries and corporations: return on investment.
HFI has also made this presentation available as a poster off of their website.